It is said that it costs a firm 6 times more to get a new customer than to retain one. So losing existing customers can be a bad omen for any business. On the other hand, retaining existing customers and driving in more is effective for any business in terms of profitability and brand awareness.
For a salon to get more customers and keep their existing customers happy and informed, it is important to keep them updated about new products/services. This can be done by adopting various salon advertising strategies.
·Salons can generate more sales and build referrals by advertising to keep their existing clientele up-to-date about new as well as upcoming products/services. They can do so by sending newsletters, emails, text messages, sending skin or hair care tips etc. Through such salon advertising strategy, you can build close contact with your customers.
·Use of Internet is another salon advertising strategy that is more of a cost effective strategy. By posting free ads and spreading awareness about your salon, there is a great chance that you will drive in more customers. If your target audience is youth, you can capture a great market through social networking websites. Through use of Twitter, Facebook, MySpace and your own official website, you can keep your customers updated by letting them know about your happenings, special events, discounts, offers etc.
·If you have enough budget available to be spent on salon advertising, then you can advertise about your salon using print or electronic media such as TV’s, radio, newspaper, magazines etc. People utilize their time reading newspapers and magazines while traveling or waiting for a bus so having placed a small attractive ad in the local newspaper or magazine will promote brand awareness.
·Distribute flyers around your salon or in public parks, restaurants, cafes etc to gain more exposure.
·Another way of advertising and promoting your salon is through the use of Search Engine Optimization (SEO). This is helpful in increasing the number of customers that visit your website and improve your rankings in the search engines. So you have more chances to appear on major search engines such as Google or Yahoo.
·One can also make use of billboards in order to increase awareness. Just be clear of placing the billboards at a place where you can easily find your target audience to be around.
Additional information can be obtained at salon marketing